With more than 400 million daily active users and 80 millions photos being shared per day, Instagram is one of the biggest social media networks in the world today. So no matter what your targeted audience is — dogs owners, body builders, photographers ..etc — rest assured you will be able to reach them using Instagram.
The high number of active users per day makes Instagram marketing an important aspect to succeed in your Social Media Marketing, but are you able to compete with the 80 millions photos shared per day? How are you going to stand out from the crowd and make sure your posts reaches your targeted audience? Well, this is what this article is all about. We will talk about 5 of the most key aspects to build your audience and keep it engaged with your content.
1- Use High Quality and Amazing Images:
Instagram is based on photo sharing, that’s what drags its users to it and that’s why your photos needs to be like candy for the eyes. You can check the top posts for any famous hashtag and you will find that all the popular posts share one common thing, they are eye catching and always pleasant to see.
So take your time when you want to build your content, content is king and that’s a fact. It’s totally worth the time you are going to invest to it.
2- Post Content Your Targeted Audience Wants:
Your posts needs to find a balance between promotional and inspirational. You should have studied your targeted audience to know what kind of content they were expecting when they first followed you, what content you shouldn’t post to avoid them unfollowing you and what content to make them follow you in the first place.
3- Use Relevant Hashtags:
Hashtags won’t only help you to target your audience but will help you even to reach more users. They will get you more followers as well. If one of your hashtags goes viral and got a spot in the top posts it might get you 1000 – 3000 new followers per day. Just make sure to use relevant hashtags to get your posts in front of your targeted audience and not in front of some random people.
4- Engage with your fans:
Getting your audience to follow your Instagram page is only the start, you will need to engage with them in order for them to keep coming back and turn them into paying customers. Engaging with your fans makes you their first choice when they need a product or service from what your business is offering. People wants to feel like they know the people behind the businesses they are dealing with, engaging with your fans will help you to build a relationship with them and therefore make your business stand out from the crowd.
5- Stay aware of trends:
Keeping up to date with Instagram latest trends is very important for every social media marketing strategy as it helps you grow your audience and better reach them. One of the latest trends for example is for businesses to make their feed into a particular theme and stick to it.